Sbarro, LLC is a chain of pizzeria that specializes in New York style pizza by the slice and other Italian-American cuisine. In 2011, the company was ranked 15th in foreign systemwide sales among U.S. based quick-serve and fast-casual companies by QSR Magazine. In 2008, Sbarro was rated the 1 Quick Service Restaurant in the Italian segment by Entrepreneur magazine. It has held this title multiple times over the years. Not all reports are positive, as the food quality has been criticized, with a suggestion that this was the major factor that led to two bankruptcies. Sbarro has over 800 locations in 33 countries.[1] Sbarro stores are located in shopping malls, airports, service areas, and college campuses. Sbarro has locations in The Pentagon, American naval bases and casinos.
History
20th century
Sbarro was founded in 1956 by Gennaro and Carmela Sbarro. The couple and their three sons, Joseph, Mario, and Anthony immigrated to America from Naples, Italy. The same year, the Sbarro family opened their first salumeria (an Italian grocery store) at 1701 65th Street and 17th Avenue in Bensonhurst, Brooklyn, New York, which became popular for its fresh food and Italian fare. Its original location closed down in 2004.
The success of the Sbarro Salumeria led to the opening of additional locations in the New York City metropolitan area. In 1970, Sbarro opened its first mall-based restaurant in Brooklyn's Kings Plaza Shopping Center. One of their busiest outlets was located in the World Trade Center mall.
21st century
In early 2007, Sbarro was acquired by MidOcean Partners, a private equity firm with offices in New York and London.
The company filed for Chapter 11 bankruptcy protection on April 4, 2011 in the United States Bankruptcy Court for the Eastern District of New York. At the time it was ranked by Pizza Today as the country's fifth-largest pizza chain. It was the third-largest pizza chain to declare bankruptcy in less than a year. Earlier Round Table Pizza (ranked #10) and Uno Chicago Grill (ranked #11) through its parent Uno Restaurant Holdings filed bankruptcy. Uno has reemerged. In November 2011, Sbarro was granted court approval to emerge from bankruptcy under a plan requiring restructuring and ceding ownership to lenders; 25 sites were closed.
In January 2012, James J. Greco was brought in as CEO and President of Sbarro to implement a turnaround plan as the company emerged from bankruptcy. Sbarro rebranded, updating its pizza recipe, food offerings, and branding, as well as bringing high-quality, fresh ingredients back to the forefront of the menu. Sbarro's rebranding initiative featured handmade daily hand-stretched dough, 100% whole milk mozzarella and San Marino-region tomato sauce on their New York-style pizzas.
On March 15, 2012, Sbarro announced a franchise agreement with Upper Crust Foods Pvt. Ltd. to open restaurants in the Indian state of Maharashtra. The franchisee will develop and operate the restaurants. The first outlet opened in Chembur, Mumbai. In July 2015 Sbarro announced that they planned to expand to 50 outlets in two years, from the 17 they had then.
In March 2013, Sbarro announced that J. David Karam would be the next CEO and President of the company. In March of the following year, the company filed for Chapter 11 bankruptcy protection.
In 2014, the Fiscal Times listed Sbarro as the worst fast food restaurant chain in America. In May 2015, Yahoo! Food ranked Sbarro as the second-best pizza chain in America, among competitors Dominos, Little Caesars, Papa John’s and Pizza Hut.
Sbarro announced on June 3, 2014 that they had exited from bankruptcy protection on June 2 based on a reorganization plan as approved by the court on May 19. 182 sites were closed and the company announced plans to move its headquarters from New York City to Columbus, Ohio.
In January 2015, Sbarro's logo changed from a design resembling the Italian national flag, to an outline of a pizza in red and green, with the words “NYC.1956†to recollect the establishment’s Brooklyn origins. The company is remodeling many of its eateries, including locations at Orlando's Mall at Millenia, Grapevine Mills in Dallas, and Dolphin Mall in Miami. In May 2015, Sbarro remade their website to update their brand image with an easy-to-use, mobile-friendly format to make the site readable across all devices.
Cucinova
In October 2013, Sbarro opened the first location of their fast-casual concept called Cucinova. The restaurants feature artisan Neapolitan-style pizzas made to order with fresh, high-end ingredients and baked in woodstone ovens in under three minutes. Guests may also find that there are made-to-order pasta bowls and salads at select locations. Cucinova has multiple locations in Ohio and Illinois. The first location opened on October 9, 2014.
See also
- List of pizza chains of the United States
References
External links
- Official website
